I haven't worked on campaigns for a LONG time but I don't think the basic answer has changed much. It's media and labor.
Presidential and statewide elections are a little different, but in most races the average voter isn't putting a lot of thought into an individual candidate. The bulk of that money isn't being spent to convince a voter to vote for an individual, it's convincing them to vote at all in full knowledge that most will break for one team or the other. It's part of why so much of the messaging is based at the lowest common denominator - it's more effective to spend money telling people that the "GOP hates women!" or "Dems want boys on your daughter's volleyball team!" in order to get the emotional response that will encourage action. Once you identify one of your "team", you basically spend money harassing them to vote until they do.
The groups that tend to spend more money win for the same reason that a product that is advertised more heavily, all other things being relatively equal, will outperform the product that advertises less.
Eh, I think you're correct in most cases but they work relatively well for our property leasing office. There's a convergence of factors at work there though; small number of high priced products being offered to a relatively small number of people in a certain geo location.
They're making big noises about taking Sana’a in their current offensive and there's been heavier fighting than in recent months. Other than that, it's hard to tell. Personally, it seems like the Yemeni gov't forces have quite a hill to climb.
The mainstream media has made it sound like the fall of Mocha was at least somewhat surprising, but I don't think that's accurate. It was pretty clear the Houthis would reach the port as late as last week.
The USA can use that money that way. It's not though. Spending isn't decreasing and any savings in tax has easily been overwhelmed by the increased costs facing consumers, especially in the last two years.
We'll still have plenty of utter failures. I was shocked hearing about the IVAS program when it was announced, it was such an obvious loser. I guess it's better to have burned 2billion rather than the full amount but whoever green lit that nonsense should spend the rest of their career peeling potatoes.
Sometimes you don't get a choice, which is even more frustrating.
We got an admittedly very good deal to switch cell carriers. Part of that deal was receiving a debit card with my phone's trade in value loaded. That card turned out to be digital. I put it on my phone without thinking too much of it. However, given my lack of experience with Apple Pay, I didn't realize that I now didn't have access to my own card number. When I try to use the debit card, I am asked for a PIN that I've never been given an option to set up. When I call the card provider, the automated system demands a card number. Which I don't have.
Granted, it was my ignorance as a user that is responsible for some of this but it's pretty clear that the lack of access and support is intentional.
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