Facebook used the same strategy to compete with Google Maps. The company became one of the biggest contributors to OpenStreetMap, which everyone has benefited from downstream.
Sorry if this is somewhat pedantic, but I believe that only US companies (and possibly only Delaware corporations?) are bound by the requirement to maximize shareholder value and then only by case law rather than statue. Other jurisdictions allow the directors more discretion, or place more weight on the company's constitution/charter.
In principle, you Rust could create something like std::num::NonZero and its corresponding sealed trait ZeroablePrimitive to mark that two bits are unused. But that doesn't exist yet as far as I know.
There are also currently the unstable rustc_layout_scalar_valid_range_start and rustc_layout_scalar_valid_range_end attributes (which are used in the definition of NonNull, etc.) which could be used for some bit patterns.