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That would partially defeat the purpose. First party adds see first party cookies, so they have no inherent cross site tracking ability.


And yet facebook is already do something along the same lines by adding fbcid=<trackingnumber> to every outbound link and then the site that receives the link can report back "I saw fbcid=<trackingnumber>". Sure it makes 3rd party tracking require more trust but wouldn't some analysis tell you if your client is trying to game your ads for revenue etc...?


Cross-site tracking via cookies (and 3rd-party cookies in general) has already been dead for years.




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