In my experience almost none of the US supermarket breads are decent. They almost all have added sugar and don't taste good compared to UK/French/Italian bread. There is one brand called "The Rustic oven" that has come out recently that has no added sugar and isn't bad, but that's the exception.
Yeah, complaining that Americans on the whole prefer their bread sweeter is like being mad at the French for liking bread with big air pockets.
Like it’s a super weird thing where American food culture is almost universally shit on despite being just as rich, rooted in history, and varied as any other. Like if the story was that say Albanians preferred sweet breads the preference would be respected to the point of being mythologized but for American’s it’s just “oh those fat uncultured Americans with unrefined taste.”
