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I got into Nike shoes in the 2010s because they were really innovative. A sneaker head friend suggested I try a pair of LunarGlides, and they were the most comfortable shoes I ever wore at the time due to their Lunarlon soles. And their FlyKnit uppers that came at bit later revolutionized sneakers. I also really liked their Free Run line (although not actually for running), which had an innovative flexible sole.

I've never been one for fashion, but I thought their tech was awesome. But I can't really think of anything noteworthy since the mid 2010s or so. Their Vaporfly shoes may be a big deal to competitive distance runners, but not really to your average Joe.

So that's my take - they stopped innovating, and other brands caught up and surpassed them.

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